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Manulife Financial Corporation Engages the Dragon
Dragon's
done it again! We're proud to announce our latest client win,
Manulife Financial Corporation.
We've
been engaged to develop a new direct mail program announcing the
company's formal name change from Manulife Financial Corporation
to John Hancock Financial. Manulife Financial Corporation purchased
John Hancock Financial Services, Inc. earlier this year, making
it the second-largest life insurance company in North America,
and the fifth-largest in the world.
The new direct mail program is targeted to the company's 15,000
US agents and brokers, and the goals are to announce the formal
name change, introduce the agents to the new corporate branding
and ask them to request their newly branded John Hancock sales
materials. The name change is effective January 1, 2005.
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