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Mark
Dickinson
Bio
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Mark Dickinson Joins Dragon Direct Marketing
As New Chief Operations and Sales Officer
We
warmly welcome our new Chief Operations and Sales Officer, Mark
Dickinson, who joined us this September. Mark, previously of Braintree-based
Dickinson Direct, will oversee growth and development here at
Dragon as well as manage the creative, sales and administrative
staff. He has also invested in our company and holds a 50% share.
With
more than three decades of direct marketing experience, Mark has
extensive knowledge both in business-to-business and in consumer
campaigns. His expertise includes complex lead generation, acquisition
and renewal and sales promotion programs. He noted, "I have always
enjoyed partnering with my clients. It gives me great satisfaction
to help them construct a cost-effective, creative direct mail
campaign that produces dynamic results."
Mark
helped build the former Dickinson Direct into a national direct
mail icon. Learning the business from the ground up from his father
and founder of the company, Don Dickinson, Mark ascended to the
position of Chief Marketing and Sales Officer. Mark met and developed
a strong business alliance with our founder, Kathleen Aston, while
at Dickinson Direct. Kathleen then served as Vice President of
Creative Services at the company, and together Mark and Kathleen
grew the creative department from $800,000 per year gross to $2.1
million per year gross in just two years. As a team, the pair
helped win a number of marquis accounts for Dickinson, including
AAA, CitiBanks, Sun Trust and Travelers Group.
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