The fundamental tasks of testing and tracking a campaign are what set direct marketing apart from any other discipline. It is the art and strategy of establishing an initial campaign, tracking its results, and then leveraging the business intelligence gleaned from those results to refine future marketing campaigns. From there it is the process of constantly developing new or improved programs to increase response further. By testing and tracking, your company benefits from a greater ROI and more qualified leads. At Dragon Direct, we build testing recommendations into each and every campaign strategy…consistently working to increase the performance of each program.